If you've come all the way to Matsuyama, you want to take one more step!
I absolutely want to see! I want to eat! Uwajima culture and gourmet.
About 1 hour and 30 minutes by limited express "Uwakai" from Matsuyama Station.
While gazing at the mountains and rivers flowing by the window, head to Oku-Ehime and Uwajima.
If you've come to Matsuyama, I will introduce you to the culture and gourmet that will make you want to extend your trip to Uwajima.
Experience the hearty ribbonfish chirimen bowl at Hozumi-tei.
When you arrive in Uwajima, first taste the local flavors.
About a 5-minute walk from Uwajima Station. "Hozumi-tei," located near Hozumi Bridge, is a place where you can enjoy local cuisine and fish from Uwakai.
As you pass through the noren, you feel the warmth of wood in a calm space. Even though you are traveling, a comforting atmosphere welcomes you.
Speaking of Uwajima, it's Uwajima Tai-meshi, but what I want to taste here is the "ribbonfish chirimen bowl."
On top of the rice is fluffy chirimen, and what catches the eye is the local dish of Uwajima, "ribbonfish roll," which is ribbonfish wrapped around bamboo and grilled to perfection.
The ribbonfish coated in a sweet and spicy flavor has a fragrant surface, and the more you chew, the more umami spreads throughout your mouth. When you take a bite with colorful condiments, you can enjoy a bowl that is characteristic of the seaside town of Uwajima.
Shouts echo through the shopping street. From beyond the crowd, an unusual figure with a long neck sways dramatically as it appears.
The "Ushi-oni," symbolizing the summer of Uwajima, is a giant festival float measuring 5 to 6 meters in length. It features a large body made of bamboo, a fearsome demon face, and a tail shaped like a sword. As it parades through the town with dozens of carriers, its powerful presence makes you stop and gaze up in awe.
The Ushi-oni is said to ward off evil by extending its neck into the eaves of houses. With its terrifying appearance, it serves as Uwajima's mighty guardian deity.
During the "Warei Taisai Uwajima Ushi-oni Festival," held annually from July 22 to 24, various sizes of Ushi-oni parade through the city, enveloping the entire town in excitement. The massive body sways, and the long neck slices through the sky. The sounds and vibrations, only understood when experienced firsthand, are a major attraction of the festival.
Even outside the festival period, you can see the actual Ushi-oni used in the festival up close at the Ushi-oni Museum in "Michi-no-Eki Minato Oasis Uwajima Kisaiya Plaza."
The "Ushi-oni," symbolizing the summer of Uwajima, is a giant festival float measuring 5 to 6 meters in length. It features a large body made of bamboo, a fearsome demon face, and a tail shaped like a sword. As it parades through the town with dozens of carriers, its powerful presence makes you stop and gaze up in awe.
The Ushi-oni is said to ward off evil by extending its neck into the eaves of houses. With its terrifying appearance, it serves as Uwajima's mighty guardian deity.
During the "Warei Taisai Uwajima Ushi-oni Festival," held annually from July 22 to 24, various sizes of Ushi-oni parade through the city, enveloping the entire town in excitement. The massive body sways, and the long neck slices through the sky. The sounds and vibrations, only understood when experienced firsthand, are a major attraction of the festival.
Even outside the festival period, you can see the actual Ushi-oni used in the festival up close at the Ushi-oni Museum in "Michi-no-Eki Minato Oasis Uwajima Kisaiya Plaza."
The giant cow demon that shakes the town.
Looking up, the guardian deity of Uwajima.
Sweet treats that make your heart flutter at an bliss.
After walking a lot, take a little sweet break.
"an bliss" is a cafe run by Yamaguchi Seianjo, which has been in business for over 70 years. In a gentle space based on white and wood, sweet treats that allow you to enjoy the deliciousness of red bean paste, such as taiyaki and ohagi, are lined up.
Among them, what stands out is the dumpling that expresses each petal with red bean paste, resembling a flower. The soft colors and delicate shapes are so cute that you hesitate to eat them.
Additionally, the summer menu's Kyoto Uji matcha shaved ice is a refreshing dish that soothes you with rich homemade Uji matcha syrup and the gentle sweetness of red bean paste.
Among them, what stands out is the dumpling that expresses each petal with red bean paste, resembling a flower. The soft colors and delicate shapes are so cute that you hesitate to eat them.
Additionally, the summer menu's Kyoto Uji matcha shaved ice is a refreshing dish that soothes you with rich homemade Uji matcha syrup and the gentle sweetness of red bean paste.
While you are captivated by its cuteness, once you take a bite, you realize that its charm is not just that. The smooth red bean paste with chewy dumplings, or with fluffy, melting shaved ice.
New sensibilities overlap with the flavors inherited from the red bean paste shop, showing you new ways to enjoy red bean paste. Map
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「動」の牛鬼と「静」の八ツ鹿